Hi, I'm
Jorge Betanzos
I grow digital businesses without paying for traffic.
CEO and co-founder of Runnea, Europe's leading running community. 12 years building a 1.5M monthly visits business on pure organic SEO, technology, and a passion for sport.
Jorge Betanzos
CEO · Runnea
1.5M
monthly visits
100% organic
210K
YouTube
155K
Podcast
+250K
users
5
countries
01
About me
My full name is Jorge García Betanzos, though I go by Jorge Betanzos. I started as a PHP developer at Sarenet, spending over a decade learning how to build digital products from scratch — databases, backend, frontend, the whole stack.
In 2014 I co-founded Runnea with a team driven by a love for running. No external funding, zero paid traffic. We built the reference community for runners across Spain, France, Italy, Germany, and the UK.
Today I lead business strategy and commercial partnerships with brands like Nike, Adidas, Asics, Decathlon, and more than 3,000 B2B partners. I also mentor at SeedRocket and the Inspira STEAM programme at the University of Deusto.
2025 → Presente
Mentor · SeedRocket
2014 → Presente
CEO & Cofundador · Runnea
2004 → 2016
Senior Consultant → Programador · Sarenet
1995 → 1999
Licenciatura · Universidad del País Vasco
02
Runnea
The leading community for running, trail running, trekking, and fitness across 5 European countries. 100% organic traffic, zero paid media.
1.5M
monthly visits
100%
organic traffic
+250K
registered users
210K
YouTube subscribers
155K
podcast downloads
+3K
B2B contacts
Partners
03
Speaking
I speak about SEO, ecommerce, cookies, data strategy, sport tech, and sports tourism. I've spoken in Spain, Germany, and online for marketing and digital business audiences.
Topics I cover
Idealo Workshop · Berlin · June 2024
Brandformance and the future of Shopping and CSS
Idealo internal staff (500 people)
Feel Digital Fest · Burgos · May 2024
Connecting with your audience on Social Media
Marketing and ecommerce professionals
eShow Madrid · Madrid · May 2023
Building and scaling an SEO-based business
Marketing and ecommerce professionals
Digital Winter Talks · Online · October 2023
Tips and strategy for data use in ecommerce
Marketing and ecommerce professionals
Turisberri / BEAZ Bizkaia · Bilbao · February 2023
Innovation in sports tourism
Tourism and hospitality professionals
eCommerce News Congress · Madrid · May 2022
Cookies: the impact of cookie policy changes in Europe
Marketing and ecommerce professionals
Telefónica Tech Webinar · Online · March 2022
Runners 3.0: Technology at the service of the Movistar Madrid Half Marathon
Sport and sport tech professionals
eShow Barcelona · Barcelona · May 2022
Building and scaling an SEO-based business
Marketing and ecommerce professionals
Book me for your event
jgbetanzos@gmail.com
04
Press
Media appearances in national and international outlets.
Ecommerce News
"The affiliate model is broken, but it can be fixed"
Read article →
Grupo SPRI
"Runnea recognised in the Awin Power 100"
Startup.info
"Innovation has to Come from Always Being Nonconformist"
Cadena SER
"A coach with 5,000 runners in his charge"
CMD Sport
"Runnea surpassed 10 million users in 2022"
Naiz
""There has not been a single day I did not want to keep fighting""
EITB Teknopolis
"RUNNEA — Technology to run better"
05
Off the clock
Sport, family and curiosity define who I am beyond work.
🏀 Basketball
Youth coach · Mini Masculino · Salesianos Barakaldo
Youth sport is one of the best investments a society can make.
🏔️ Running
UTMB MCC 2024 — Chamonix
Running is how I disconnect and reconnect.
⛰️ Trail
Trail runner — Asia, Europe and wherever the trail leads
🎾
Padel
Another way to compete, sweat and switch off.
👨👧👦
Father of two
My biggest project.
🎴
Side projects
MisCromos.es — football sticker price tracker. Always something on the go.
Always up for a conversation
I am restless and curious. If you have something interesting to share, reach out. I love meeting people, ideas and projects that make me learn.
06
Contact
Organising an event? Looking for a collaborator? Send me a message.